Many companies struggle to profitably acquire leads through paid channels like social and search ads because they approach these channels without a tactical strategy or an understanding of the complex mechanics that make them work.
But paid acquisition channels, when used strategically and executed well, can complement organic channels by marketing to a larger, more passive portion of your market. In B2B, social platforms like LinkedIn are particularly smart to advertise on because you can target people based on their interests, company data, and job data.
Google Ads are useful because you can target those who are actively searching for what you’re selling, or other terms that signal strong buying intent. Combining the two platforms provides full coverage of those in and out of market.
We bring both the strategic and tactical competencies you need to help your budgets keep producing profitable results. We plan, create, manage, measure, and optimize your campaigns across every paid platform appropriate for your business.