About Us

We’re a humble group of (mostly) midwesterners who love doing great work for our clients. As a small team, we pride ourselves on our flexibility and pass on the perks to those we work with.

Chris Murvine

CEO and Founder

Sam Zastrow

Director of Operations

Katie Cartwright

Inbound Marketing Manager

Emily Roznowski Pfaller

Creative Manager

Sam Swiech

Content Marketing Manager

Audrey Campbell

Content Marketing Specialist

Alex Rudik

Development Manager

Jeff Kleeberger

Digital Advertising
Analytics Manager

"Madison Marketing Group has delivered real growth for us. They nail everything from creating standout content to making our website a real pipeline and business generator. Just a great marketing partner."

Thomas Hempel, Director of Sales
INOC, an ITsavvy Company

I’m very encouraged by the results we’ve gotten this year with MMG’s help. We’re seeing more conversions and higher revenue for locations they’ve worked with, so we’re hoping to bring more franchisees on board.”

Dale Pease, Director of Marketing and Communications
A-1 Concrete Leveling, Inc.

“I’ve always liked working with Madison Marketing Group–the ideas they have and flexibility. It’s just always been a good experience.”

Terri Benisch, Former Co-Founder
Dog Guard of Wisconsin

“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive, and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

Nick Capman, CEO
The FDA Group

12+ years as a trusted HubSpot partner

Marketing technology should drive success, not create obstacles. We’ve proudly partnered with HubSpot to deploy its CRM suite since 2011.

An experienced marketing partner

Since 2008, we’ve been helping companies realize the potential of their digital marketing. Clients aren’t a number but a valued relationship, which means helping them accomplish results is our top priority.

Website design and development

Building and launching a new website is not a project you can "outsource" to just anyone. Our designers and developers bring years of experience building websites on multiple platforms to ensure each component contributes to the goals you've set for it.

We approach each web project differently, applying the principles of practical design and inbound marketing to embody your brand in the best way possible.

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Inbound marketing

Our inbound marketing methodologies only work for us when they work for you, so we are open and honest with those who come to us for marketing help. If what you want to accomplish is not our core competency, we'll point you to other possible directions for support.

If you are a fit for what we do, you'll gain access to the technical and strategic expertise you can only get from an experienced agency like us. You'll get the digital marketing program you need to accomplish your goals and deliver a return on investment.

Learn how we implemented an inbound marketing plan for one of our clients that resulted in a 33X marketing ROI:

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Lead generation

Lead generation (and nurturing) is our primary B2B service. Whether clients need short-term returns, steady, long-term results—or both—we help them achieve their strategic goals with our tool belt of digital inbound and outbound tactics.

Our capabilities include SEO, inbound content marketing, website optimization, paid search ads, social media advertising, and local marketing. Together, we can find the best set of tools to increase your lead flow and fill your pipeline.

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HubSpot services

If you’re intrigued by HubSpot’s user-friendly, comprehensive platform, you’ve come to the right place. As a Platinum Certified HubSpot Solutions Partner, we can work with you to get the best deal on HubSpot software and help you get the most out of your investment afterwards.

Purchase HubSpot through us, get customized and hands-on onboarding, or hand your portal over to us to manage permanently or temporarily—we’re here to support you as little or as much as you need.

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RevOps Optimization

All too often, a patchwork of systems and software that worked fine when your company was smaller burst at the seams once you grow, leaving a tangled mess.

We help transform your commercial approach by integrating cutting-edge tools like HubSpot and custom strategies to enhance efficiency, boost productivity, and ultimately drive significant revenue growth in a competitive market.

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Digital advertising

Through years of experience, the right data, and a tactical mindset, our team uses online advertising to generate qualified, timely leads for our customers. When combined with organic SEO efforts, clients can reach an even larger portion of their market while maximizing adspend.

It all starts with a carefully thought-out strategy and the right platforms—from Google Ads to social media channels—tailored to your situation. We build digital ad campaigns from the ground up, optimize existing ones, and everything in between.

Read how we helped a local client achieve 5X ROI on paid advertising:

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The 'just right' agency advantage

At Madison Marketing Group, we occupy what we've learned to be the "Goldilocks zone" of marketing agencies: not so large that you become just another account number, but not so small that we can't handle your complex marketing challenges. As a mid-sized agency, we deliver the perfect balance of capabilities, personalization, and flexibility. We're big enough to deliver, but small enough to actually care.

Full-Service capabilities without the corporate baggage

Unlike small one or two-person shops that call themselves agencies but lack comprehensive capabilities, we have a complete team of specialists in-house — from content marketing and web development to HubSpot implementation and digital advertising. Yet unlike the agency giants, we don't come with layers of bureaucracy, inflexible processes, or the "revolving door" account managers that our clients so often complain about when they switch to us.

Tailored solutions over templated approaches

Large agencies typically grow by standardizing and "productizing" their services — creating repeatable processes that may look efficient on paper but rarely address your unique needs. There's a difference between using your experience to make recommendations and just doing the same thing for everybody. We've intentionally chosen to remain mid-sized because it allows us to prioritize what's actually good for your business over what fits neatly into our service matrix.

Innovation without the learning curve

We stay on the cutting edge of marketing technology and strategy without forcing you to become the test subject for every new tool. We embrace the latest in AI for creative solutions while our strategists ensure these innovations actually serve your business goals. When clients come to us after disappointing experiences with larger agencies, they're often relieved to work with a team that can accomplish more with a leaner, more focused approach.

Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317
Madison, Wisconsin 53713

500 N 3rd Street, Ste 208-5
Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185
Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com