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Nordic is one of the top-performing health IT consultancies in the nation. In 2016, company personnel decided it was time their website reflected that. They approached us with a challenge: design and build a site that offered amazing experiences for both prospective clients and consultants while simplifying a diverse array of service areas and resources.
Our concept borrowed the best elements from an already-strong brand identity and gave them the home they deserved—a website that made the user’s journey simple and intuitive no matter who they were, or what they were there for. Making the complex simple required a few creative solutions. Unique menu treatments, for example, turned messy sub-navigation into something flat, fast, and beautiful. Spacing and linear formatting helped communicate complicated services in clear and concise terms.
Since going live in 2017, we’ve continued to implement further enhancements based on the principles of Data-Driven Design— learning how visitors interact with the site through tools like heat mapping and optimizing accordingly.
Nordic’s service line reflects the complexity of the health IT world. Not only are there many services, but multiple categories these services are nested under. All these capabilities are great for healthcare organizations but tough for web designers!
To solve the problem of fitting so much into a small space while making it easy to navigate, we created a unique menu design that offered us more digital real estate. This enabled us to display the services under their core categories, eliminating the need for frustrating sub-navigation menus.