Local Marketing

Attract more local customers through the online channels they use to find and buy.

The way people find and engage with local businesses has changed significantly over the last several years. Search engines and other online tools are now widely used for finding just about everything.

46% of all searches on Google are seeking local information (Social Media Examiner via HubSpot)‍.

Mobile searches for “open” + “now” + “near me” have grown by 200% since 2017 (Think With Google via Ahrefs).

88% of consumers performing a local search on a mobile device either call or visit the business within 24 hours (Nectafy).

Being there when potential customers go looking requires setting up and managing a variety of online activities while keeping pace with change.

Local marketing packages

Staying up to speed on the latest marketing tech and tactics can be exhausting—or all but impossible—for business owners with other responsibilities.

Our local marketing packages are tailored to meet your business at any stage in its digital marketing program development: giving you access to a team of specialists ranging from website development to copywriting who can take marketing off your plate.

For those getting started with digital marketing, we offer foundational phase packages with everything you need to start attracting and engaging with potential customers online.

Meanwhile, we offer campaign packages to businesses hoping to advance their existing marketing programs. These focus on generating more quality leads online through paid channels like ads and unpaid (organic) channels like blogging, plus boosting your reputation with more online reviews. 

Foundation phase

For businesses getting started with digital marketing

Essentials Starter Pack

$950/month for three months

  • Online business listing clean-up
  • Google Business Profile (GBP) optimization
  • Basic website optimization
    • Google Business Profile (GBP) landing page optimization
    • Ensure business name, address, and phone number is on every page
    • Ensure internal linking across entire website (not including global elements)
    • Ensure local and topical focus keywords used within site content, title tag and heading (up to 10 pages)

Essentials Starter Pack + New Website

Up to $21,450 in four monthly payments of $6,450, $5,000, $5,000, and (if needed to finish the website) $5,000. Also requires an annual hosting fee.

  • Online business listing clean-up
  • Google Business Profile (GBP) optimization
  • New website copy, design, dev (up to 10 pages)
  • Additional pages: $2,250/page

Foundation phase services

Online business listing clean-up

We’ll audit your citations (mentions of your business info online) to ensure they’re correct, complete, and up-to-date.

This ensures you’re putting your best foot forward wherever a potential client first finds you online and providing the information they need to contact or visit your business.

  • Consists of: Auditing your current citation sources online and updating incomplete citations, fixing issues, and creating new citations on important sites
  • Also includes: a final report of completed work, including links to each citation
  • Client involvement: filling out an intake form with accurate business information

Pricing: included in Essentials Starter Pack

Google Business Profile (GBP) optimization

According to local marketing experts, the state of your Google Business Profile carries the most weight when it comes to ranking in Google Maps results, such as “Places” results.

We'll make your Google Business Profile informative, attractive, and easy to find for people searching for businesses and services like yours.

  • Consists of: Reviewing and updating your GBP
  • Also includes: Recommendations for ongoing GBP work you can do in-house
  • Client involvement: Just an initial interview to get started

Pricing: included in Essentials Starter Pack

Basic website optimization

We'll improve your existing site content to make it easier for potential clients to find in search results and use. In most cases, we can edit your site in real time. If, however, your website’s content management system does not offer easy page editing capabilities, we’ll document recommended changes and deliver them to your web developer.

This service includes:

  • GBP landing page optimization
    According to local marketing experts, the page you send visitors to from your Google Business Profile is critical for your ability to get found in searches by people in your area. We make sure the contents of your page are geared to send the right signals so you can get seen by more potential customers.
  • Ensure your business name, address, and phone number is on every page
    We’ll edit your website to ensure your business contact information is on every page, making it effortless for potential customers to get in touch whenever they feel ready.
  • Ensure internal linking across entire website (not including global elements)
    Links from one page of your site to related pages help visitors and search engines alike find information more easily. We make sure your site is organized logically by networks of links like these.
  • Ensure local and topical focus keywords used within site content, title tag and heading (up to 10 pages)
    Tactfully including specific topical and local terms used to find information in your page title, content, and search result descriptions can help potential customers in your area find your business in search results. We identify the best terms and include them on each of your 10 pages to maximize your site’s online visibility.

Pricing: included in Essentials Starter Pack

New website build

We’ll build a cleanly developed website with modern, branded design, copy written to convert, and all the essential pages you need to hit the ground running.

  • Consists of: development, design, and copywriting for a complete website of up to 10 pages
  • Client involvement: initial SME interview and answering follow-up questions for copywriting, client approval of designs, and copy

Pricing: up to $21,450; additional pages: $2,250/page

Campaign phase

For businesses looking to level up their marketing programs

Organic Growth Package

$1,325/month for 12 months
  • Automated review generation
  • Monthly service page and/or blog post creation

Organic + Paid Growth Package

$1,850/month ($1,550/month after first year) for 12 months

  • Automated review generation
  • Monthly service page, blog post, and/or landing page creation
  • Google Ads, Google Local Service Ads, or Facebook Ads campaign management (includes set up in first year)
    • Extra $525/month (year one) and $225/month (years 2+) for each ad channel beyond the first

Campaign phase services

Automated review generation

We’ll set up a system that reaches out to your customers to remind them via text or email to review your business so you can reap the benefits. It can be set up to do this monthly or immediately after a transaction.

According to local marketing experts, customer reviews (especially recent ones and a sustained influx of feedback over time) are important to getting found in search engines, as well as for helping potential customers evaluate your business.

  • Consists of: setup of automated systems that request reviews via email or SMS from customers after a purchase
  • Also includes: monthly report showing campaign success and number of new reviews generated
  • Client involvement: Assist with CRM access to enable us to set up integration for automating review requests

Pricing: included in Organic Growth and Organic and Paid Growth Packages

Monthly service page, blog post, and/or landing page creation

We'll write and share helpful, high-quality articles and service information that get found by searching prospects and showcase your industry expertise. This will attract potential customers and help them see you as a trusted expert and choose your services over others.

  • Consists of: One new article, service page, or landing page per month
  • Also includes: In the first month, we'll do research to help us write content and set up a way to track how well everything is working.
  • Client involvement: Our writing process is differentiated by our ability to conduct subject matter expert interviews, which result in richer, more personalized content that ranks better. This requires 1-3 hours of your time per quarter.

Pricing: service page or blog post included in Organic Growth Package; service page, blog post, or landing page included in Organic + Paid Growth Packages

Google Ads, Google Local Service Ads, or Facebook Ads campaign management

We'll create and run ads on either Google (search or local service ads) or Facebook to help potential clients find your services.

We'll write ads that get people's attention and motivate them to click. We’ll also create dedicated landing pages on your website that answer their initial questions and position your business in a way that motivates them to reach out.

  • Consists of: Planning and setting up your ad campaign and creating two landing pages
  • Also includes: Regular updates on how well everything is working for 12 months; if you offer more than two services, we can create additional landing pages as part of the monthly page creation service included in the Organic + Paid Growth package.
  • Client involvement: You don't need to do much: just an initial interview to get started.

Pricing: included in Organic + Paid Growth Packages; additional ad channels are $525/month per channel for 12 months, not including ad spend and $225/month per additional channel (years 2+) 

paid search case study

“I’ve always liked working with Madison Marketing Group–the ideas they have and flexibility. It’s just always been a good experience.”

Terri Benisch

Terri Benisch, Former Co-owner, 
Dog Guard of Wisconsin

Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.