Local Marketing

We’ll audit your citations (mentions of your business info online) to ensure they’re correct, complete, and up-to-date.

This ensures you’re putting your best foot forward wherever a potential client first finds you online and providing the information they need to contact or visit your business.

• Consists of: Auditing your current citation sources online and updating incomplete citations, fixing issues, and creating new citations on important sites
• Also includes: a final report of completed work, including links to each citation
• Client involvement: filling out an intake form with accurate business information

Pricing: included in Essentials Starter Pack

According to local marketing experts, the state of your Google Business Profile carries the most weight when it comes to ranking in Google Maps results, such as “Places” results.

We'll make your Google Business Profile informative, attractive, and easy to find for people searching for businesses and services like yours.

• Consists of: Reviewing and updating your GBP
• Also includes: Recommendations for ongoing GBP work you can do in-house
• Client involvement: Just an initial interview to get started

Pricing: included in Essentials Starter Pack

We'll improve your existing site content to make it easier for potential clients to find in search results and use. In most cases, we can edit your site in real time. If, however, your website’s content management system does not offer easy page editing capabilities, we’ll document recommended changes and deliver them to your web developer.

This service includes:

• GBP landing page optimization
  According to local marketing experts, the page you send visitors to from your Google Business Profile is critical for your ability to get found in searches by people in your area. We make sure the contents of your page are geared to send the right signals so you can get seen by more potential customers.
• Ensure your business name, address, and phone number is on every page
  We’ll edit your website to ensure your business contact information is on every page, making it effortless for potential customers to get in touch whenever they feel ready.
• Ensure internal linking across entire website (not including global elements)
  Links from one page of your site to related pages help visitors and search engines alike find information more easily. We make sure your site is organized logically by networks of links like these.
• Ensure local and topical focus keywords used within site content, title tag and heading (up to 10 pages)
  Tactfully including specific topical and local terms used to find information in your page title, content, and search result descriptions can help potential customers in your area find your business in search results. We identify the best terms and include them on each of your 10 pages to maximize your site’s online visibility.

Pricing: included in Essentials Starter Pack

We’ll build a cleanly developed website with modern, branded design, copy written to convert, and all the essential pages you need to hit the ground running.

• Consists of: development, design, and copywriting for a complete website of up to 10 pages
• Client involvement: initial SME interview and answering follow-up questions for copywriting, client approval of designs, and copy

Pricing: up to $21,450; additional pages: $2,250/page

We’ll set up a system that reaches out to your customers to remind them via text or email to review your business so you can reap the benefits. It can be set up to do this monthly or immediately after a transaction.

According to local marketing experts, customer reviews (especially recent ones and a sustained influx of feedback over time) are important to getting found in search engines, as well as for helping potential customers evaluate your business.

• Consists of: setup of automated systems that request reviews via email or SMS from customers after a purchase
• Also includes: monthly report showing campaign success and number of new reviews generated
• Client involvement: Assist with CRM access to enable us to set up integration for automating review requests

Pricing: included in Organic Growth and Organic and Paid Growth Packages

We'll write and share helpful, high-quality articles and service information that get found by searching prospects and showcase your industry expertise. This will attract potential customers and help them see you as a trusted expert and choose your services over others.

• Consists of: One new article, service page, or landing page per month
• Also includes: In the first month, we'll do research to help us write content and set up a way to track how well everything is working.
• Client involvement: Our writing process is differentiated by our ability to conduct subject matter expert interviews, which result in richer, more personalized content that ranks better. This requires 1-3 hours of your time per quarter.

Pricing: service page or blog post included in Organic Growth Package; service page, blog post, or landing page included in Organic + Paid Growth Packages

We'll create and run ads on either Google (search or local service ads) or Facebook to help potential clients find your services.

We'll write ads that get people's attention and motivate them to click. We’ll also create dedicated landing pages on your website that answer their initial questions and position your business in a way that motivates them to reach out.

• Consists of: Planning and setting up your ad campaign and creating two landing pages
• Also includes: Regular updates on how well everything is working for 12 months; if you offer more than two services, we can create additional landing pages as part of the monthly page creation service included in the Organic + Paid Growth package.
• Client involvement: You don't need to do much: just an initial interview to get started.

Pricing: included in Organic + Paid Growth Packages; additional ad channels are $525/month per channel for 12 months, not including ad spend and $225/month per additional channel (years 2+)