Inbound Marketing

• Generate quality leads by reaching them in the right place at the right time.
  Instead of spending money generating traffic from people who are unlikely to ever convert or become a customer, inbound starts by defining what your prospects need to make a smart buying decision and meets them in the right place with valuable information— guiding them through the entire process.
  

• Build trust immediately.
  Inbound—when done well—immediately demonstrates expertise and authority through the quality of information you provide. This exchange of value captures attention and keeps it by positioning your brand as a useful and reliable resource.
  
  
• Give prospects the buying experience they’ve come to expect.
  These days, buyers have incredible power over their buying experiences. Rather than relying on one channel, inbound pursues quality traffic from a variety of sources such as organic search, social media, email, referrals, and more. This gives prospects the control they expect, while reducing the risk of over-relying on one, or just a few channels.
  
  
• Measure and optimize.
  Inbound allows you to quantifiably measure success against specific marketing and sales goals you’ve established. Unlike many traditional marketing activities, you can use data to understand what works, what doesn’t, and optimize accordingly.
  
  

Our Approach to Inbound

1. Develop an informed strategy

We start every inbound program by carefully defining goals, identifying your target audience and crafting a comprehensive marketing plan.

2. Build a high-performance website

Inbound success relies on a website with the tools to make it work. We build or improve upon websites to ensure intuitive navigation, search engine visibility, multi-device responsiveness and quality content to help prospects find and engage with you.

3. Generate demand & attract visitors

With a website in place, we plan and launch inbound campaigns using blogging, social media, premium content offers, and smart advertising to attract new prospects.

4. Convert traffic into leads

High-quality content and sensible gating techniques combine to generate conversions, filling your pipeline with qualified leads.

5. Nurture leads through the buyer's journey

With a growing contact list, we watch who interacts with what on your website, segmenting your lists and nurturing leads through email, re-marketing and social media promotion.

6. Measure, rinse & repeat

Data is the backbone of inbound. We analyze every action we take, optimizing each campaign to make your marketing as efficient as possible.

The Anatomy of Our Inbound Campaigns

Inbound marketing strategies are not one-size-fits-all. We work closely with you to define specific goals and build a strategy to fit your brand, your customers and your opportunities for growth. With a strategy in place, bring that strategy to life by building and launching powerful inbound campaigns. We call them "Builders" and "Drivers."

Here's how they work:

Builders

Builder campaigns keep a steady stream of digital marketing activities in motion at all times by monitoring trending industry topics for fresh ideas, promoting existing content in new ways and nurturing leads through email and retargeting actions throughout the web.

Drivers

Driver campaigns focus on a particular topic, problem or insight of interest to your customers and engage them with original content they can't find anywhere else. We use all of the digital tools, channels and tactics at our disposal to cut through the noise and get in front of potential customers with the right message, offer and opportunity to engage with you. At the end of each campaign, we see what worked, what didn’t, and plan the next one accordingly.