Keeping your franchise website attractive to quality leads can take a lot of work from week to week—work that’s rarely a walk in the park.
Updating your franchise blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels can be a full-time job.
But hiring a full-time position to tackle the constant need to plan, write, edit, and publish content others are simply too busy to handle on their own sometimes just doesn’t fit into the budget.
Whether you’re in a predicament like this, or are simply looking to get the most value out of your franchise content strategy, outsourcing the work to professionals is often beneficial from just about every angle.
Let’s explore three major benefits outsourcing to an experienced digital marketing agency can provide franchisors looking to generate better franchise leads.
1. Save the time and money spent keeping the work in-house
Whether it’s hiring a full-time content manager or splitting content tasks among your staff, deciding between increasing payroll expenses and throwing creative work onto your current staff is a decision you don’t have to make when outsourcing presents a considerably cheaper retainer fee with no strings attached.
Any employer knows employees aren’t cheap.
After adding up salary, vacation time, benefits, and training, the cost of adding a new position can be enough to convince company heads to just say, “skip it” altogether.
Outsourcing the work avoids all of these expenses and gives franchises access to trained writers who only need time to get acquainted with your brand and audience—a process most agencies have refined.
This also means you don’t have to start from scratch with newly trained employees or staff members who are doing this for the first time. Outsourced professionals start providing quality content you can be confident in immediately.
2. Benefit from an agency’s proven content creation processes from day one
Splitting up content duties among your staff is a huge organizational task if you plan on ensuring quality work is being published regularly.
Agencies establish carefully planned editorial calendars filled with a wide variety of content ideas that are planned, written, optimized, and published in the same time it can take an inexperienced writer the time to think up a list of topics—which may or may not appeal to visitors hungry for information about your franchise opportunity.
Handing this work off to those who do it day in and day out gives you higher quality content pieces while allowing your team to focus their effort on their primary roles in the company.
3. Get the benefit of expert-level marketing tools agencies use to get the best results possible
It’s clear there’s a lot outsourcing can save you in terms of your investment in better web content, but what they provide is equally important to consider when making a decision to expand your digital marketing strategy.
To the inexperienced writer tasked with putting a blog post together with the purpose of drawing in quality leads, optimizing the content to rank well in search engines while adhering to blogging best practices might not even be on the radar.
Taking the time to learn the many rules of good blogging and SEO means hours of research and training not to mention acquiring the tools needed to ensure everything is just the way it should be when it comes time to publish.
Outsourcing to professionals not only gives you all of these benefits on the very first post, but also delivers content from the fresh perspective of an outsider who can easily understand what kinds of content a customer will find most useful.
These are just three of the major reasons franchisors are turning to professionals to help turn their websites into lead generation tools that not only improve lead volume, but attract the quality leads who are seriously looking for the right franchise investment.
Download our free guide to franchise-specific SEO to learn more about content marketing strategy.